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Webinar: How to Find, Grind and Bind Sports Sponsorship

Updated: May 28, 2020

When: Part Two Thursday June 11, 2020

Time: 5:30pm ET

This two-part webinar will give you all the tools you need to nail a sponsorship deal! You’ll learn how to find, negotiate and close sports sponsorships on every level. Pulling on almost two decades of sports marketing experience, this comprehensive webinar will provide details, strategies, tactics and case studies on sports sponsorships ranging from motorsports to triathlon. Lee Zohlman has lived on all sides of sports sponsorship as marketing director for major brands, VP of Business Development for teams, sports agent and many years working with sports marketing agencies. He has secured sponsorships with Morgan Stanley, Samsung, Pepsi, T Mobile, TAG Heuer and many others.

Read his full bio here.

Part One will include:

Finding and grinding the right sponsorships.

Thursday April 30, 2020 5:30pm ET.

  1. In-depth knowledge of how to identify the right properties to represent.

  2. Construct best-in-class agreements and negotiation tactics with properties.

  3. Find the proper brands to pitch-thinking creatively.

  4. Get to the right person using proven tactics to get your phone calls and emails answered.

  5. Your sponsorship sales mindset-compartmentalization, creating the bond, and why you aren’t selling sponsorship.

  6. What questions to ask and how to truly go through a discovery process. The most important part of the process.

  7. Creating your pitch deck- strategy, creative, psychology behind the pitch, using data to make your case.

Estimated time-35 minutes.

Part Two will include:

Negotiating and closing the deals then delivering. 

Thursday May 28th, 2020 5:30pm ET.

  1. Pricing your sponsorship packages

  2. Analyzing the feedback

  3. Negotiation techniques and practices

  4. The close. Getting to the yes!

  5. What’s in your back pocket and why you need to have things in there

  6. Q&A

  7. Estimated time-55 minutes


Part Two-$25.00 (reg.price $45.00)

When: Jun 11, 2020 05:30 PM Eastern Time (US and Canada)

Topic: How to Find, Grind and Bind Sports Sponsorship Pt. 2

Register in advance for this webinar:

After registering, you will receive a confirmation email containing information about joining the webinar.

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