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Essentials in Sponsorship Activation

The boardroom was dated with worn wood panel walls and stained carpeting. It was musty, real musty like an old library. The office furniture was beaten up and had probably seen more use than they should have. But, there they were in front of me: Nine people. Eighteen eye balls all fixated on me. Their stares shot through be into the back of my head. They were looking for fresh ideas and answers to how best target a specific demographic in an upcoming campaign. The company was losing market share in our region and I was hired to develop and execute a new experiential campaign since I knew the market. What they had done in the past was old school and didn't speak to this specific audience. It

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