Z Top Five Business Development Tips

It's a groggy Monday morning and you're on the train again, walking those familiar streets or driving into the office. Yes, the office. It's your sanctuary, your nemesis, your place which allows you the means to live your life. You're contemplating your goals, assessing your position and making mental gigabyte notes of your deal flow. You have to generate business, hit your marks and bring in the work. Most everyone is selling something. Agencies are selling their services, someone has to sell the widgets, even brand managers have to sell someone in their pipeline. I've found a few tactics which work well and I'm sharing them with you so you can achieve success. I ask for nothing in return

Most Watched Sporting Events in the World

I've been an athlete for most of my life and also a sports TV sports broadcaster for over 20 years. I was out recently on a beautiful ride in my hometown of Miami when I began to wonder what the most watched sporting events are on TV. I was sure World Cup and F1 were up there but thought I'd do a little digging around. Here's what I found from World Atlas: The most watched sporting events in the world are the Olympics and the FIFA World Cup. Data shows that the London 2012 Olympic Games have the highest ever number of viewers among sporting events in the world. With an incredible number of 3.6 billion viewers in the world, the 2012 London Olympics are followed closely by the 2008 Olympic Gam

Z Top Five Tips for Securing Sponsorship

A wise man once said that the second hardest job in car racing is securing the sponsors. The first hardest job is actually driving the car. Finding event, sports, business sponsorship has never been more difficult and I've worked in all of them. There are more opportunities, more places for brands to put there money and more ways to evaluate and quantify sponsorship. I thought it would be a good idea to reveal just five of my best tips for those hard working, grinding, persistent and intelligent sponsorship professionals. Here you have it and guess which is the most important: 1. Find your KEY differentiator 2. Know what your prospect is looking for and what their goals are 3. Ask your prosp

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